If you’ve already decided you want to work with me or join one of my programmes
I’m an Assertiveness Coach for women.
I help women rediscover their true identity, find their voice, step into their own authentic space, figure out what they want and then go out and get it.
I’m on a mission to create a guilt free army of liberated women living their best lives
As a kid, I always wanted to ‘be’ something. I had loads of big dreams but I always thought that they didn’t happen to ‘people like me’.
As a woman with a husband, two businesses and three children, who wanted to live a happily and fulfilling life, I found it impossible to be able to do and have all of things I wanted and that made me really unhappy.
It also made me feel guilty because on paper, I had nothing to complain about. I had everything that most other people wanted: a lovely house, nice cars, three beautiful children that came easily to me, a successful career, gorgeous holidays… you get the picture?
A diagnosis of kidney disease shortly after my 30th birthday put my life into perspective.
Now I knew what I was going to die of (unless I get run over by a bus) and that liberated me to break free and go after the dream…. The corporate rat race wore me down, training and coaching managers and senior leaders (mostly men) who didn’t want to get better and achieve more (their egos thought they were ‘all that’ already and they SO weren’t!). I dreamt of running my own business, working with people who DID want to grow and get better, but it all felt like a pipe dream.
The journey has been like doing back to back tough mudder courses!! F*ck me! I’ve taken a battering along the way. It’s been a guilt ridden, messy divorce fest, littlest hobo, house hopping adventure (and that’s scraping the surface)!
the version who is fearless and invincible. She can achieve anything she sets her mind to and she has an amazing zest for life. She’s who I tap into when I need to dig deep, when the going gets tough, because it inevitably does.
IRL, I’m just Jodes. I have 20 years corporate learning and development experience for blue chip companies, specifically specialising in leadership development. Some of my specialist topics are in the field of assertiveness, influencing, trust & credibility and presence & personal impact. I’ve been a qualified executive coach for over 10 years and have spent much of that time coaching senior leaders, directors and board level execs.
I was overly familiar with the lack of women in senior positions and it really pissed me off. I worked with the few women who were playing in that space, to help them navigate and break through the ‘boys club’mentality, help them really boost their credibility in order for them to smash through the glass ceiling or help them find their true authenticity so they no longer had to play the ‘alpha-female’ bitch from hell stereotype. This is where I found my passion! I knew then that I wanted to work with women to help them be successful.
I’ve hit the big 40 and I know who I am and what I want. I’ve still got my hang-ups and I’d love to not give a fuck what people think of me…but I do – that’s just me – I’m accepting that.
Most importantly, I’m bringing up 3 amazing daughters to be strong, wonderful women in their own right and I’m showing them the way.
The app is full of modules, masterclasses, downloads, audios etc in EVERY aspect of a woman life – confidence, mindset, career, leadership, business, relationships & sex, stress, anxiety, wellbeing, physical health & fitness, hormones, personal style, money & finance, empowerment, sleep, meditation… the list goes on! (Oh… and of course… assertiveness!)
Download it today on iOS and Android through the App Store of Google Play.
Membership starts from just £8.99 and you can go VIP for £27 – less than the cost of your gym membership or Starbucks latte you buy everyday!